TY  - BOOK
AU  - Henslowe, P.
TI  - Public relations; a practical guide to the basics
SN  - 0-7494-4072-4
AV  - HD 59. H44 2003 
PY  - 2003///
CY  - London
PB  - Institute of public relations
KW  - Public Relations|Communication|Media
N1  - A straightforward and practical guide, that takes the reader step-by-step through a PR campaign. Provides a valuable overview of the main areas of work involved, including: ethics and the law; working with photographers; working with printers; working with publishers and the media; working with designers; crisis management; and new developments in technology. Includes new information on professional advisers, spin doctors, PR in local government and financial PR
ER  -