Henslowe, P. <br/><br/>
Public relations; a practical guide to the basics 

 - 2nd ed 
 - London  Institute of public relations  2003 
 - viii, 152p. 
<br/><br/> A straightforward and practical guide, that takes the reader step-by-step through a PR campaign. Provides a valuable overview of the main areas of work involved, including: ethics and the law; working with photographers; working with printers; working with publishers and the media; working with designers; crisis management; and new developments in technology. Includes new information on professional advisers, spin doctors, PR in local government and financial PR. 
<br/><br/><label>ISBN: </label>0-7494-4072-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public Relations|Communication|Media
<br/><br/><label>LC Class. No.: </label>HD 59. H44 2003