Successful fundraising: a complete handbook for volunteers and professionals
- 2nd ed.
- New York McGraw-Hill 2002
- xii, 321p.
- Successful Fundraising .
Presents information on accessing funds, forming relationships with donors, raising a large amount of money in a shorter period of time and developing a fund raising organisation that is more productive. There are real life experiences given, including current information on using the Internet and websites as fundraising tools. This book examines the tools required to plan, create and implement a fundraising effort that is productive.