Business planning: an aproach to strategic management
- 2nd ed.
- London Financial Times 1992
- xiii, 290p.
Discusses the range and critical nature of problems facing organizations today by using a synthesis of management strategy theory to describe practical strategies for planning and implementing responses to these critical issues. It also provides problem-solving exercises, case study material, and points for discussion to develop understanding and test progress. Emphasises on the strategy-making processes, business ethics, strategic alliances, global strategies and vision management.