Watkins, C. <br/><br/>
Marketing, sales and customer services: understanding the theory and practice of selling through service 

 - Kent  CIB publishing  1999 
 - x, 348p. 
<br/><br/> Examines the advances made within the financial services industry by repositioning products, revolutionising the way in which the industry relates to its customers and promotes products. Addresses the opportunities provided by technology to reach new customers and develop new banking products. This book is described as being a useful manual of best practice in standard marketing concepts including market research, identifying core products and matching product to need. 
<br/><br/><label>ISBN: </label>0-85297-511-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing|Commerce|Technology|Research|Customer service
<br/><br/><label>LC Class. No.: </label>HF 5718 .W37 1999