TY - BOOK AU - Egger, G.|Spark, R.|Lawson, J.|Donovan, R. TI - Health promotion strategies & methods SN - 0-07-470483-4 AV - WA 590 .E33 1999 PY - 1999/// CY - Sydney PB - McGraw-Hill Companies, Inc. KW - Preventive Health Services|Health Promotion|Mass Media N1 - Discusses basic principles in the area of health promotion with the intention to assist health care practitioners and students interested in this subject to acquire the knowledge on how to put into operation programmes that will enable successful promotion of good health for individuals and communities. Describes the use of mass media in this initiative and the process of choosing right techniques for the health promotion task ER -