TY  - BOOK
AU  - Walsh, L.S.
TI  - International marketing
SN  - 0-273-63417-8
AV  - HF 5415 .W34 1993 
PY  - 1993///
CY  - Harlow
PB  - Prentice Hall
KW  - Marketing|Internationality|Economics|Culture|Social Marketing|Politics
N1  - Examines international marketing and the part of marketing management that is considered necessary in an international setting, such as marketing operations of a multinational organisation and both direct and indirect exporting. The book concentrates on the international marketing environment with extra chapters available on the economic; cultural and social; political and legal and financial background
ER  -