Walsh, L.S. <br/><br/>
International marketing 

 - 3rd ed. 
 - Harlow  Prentice Hall  1993 
 - vii, 296p. 
 - Frameworks .
<br/><br/> Examines international marketing and the part of marketing management that is considered necessary in an international setting, such as marketing operations of a multinational organisation and both direct and indirect exporting. The book concentrates on the international marketing environment with extra chapters available on the economic; cultural and social; political and legal and financial background. 
<br/><br/><label>ISBN: </label>0-273-63417-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing|Internationality|Economics|Culture|Social Marketing|Politics
<br/><br/><label>LC Class. No.: </label>HF 5415 .W34 1993