TY  - BOOK
AU  - Phipps, R.|Simmons, C.
TI  - The marketing customer interface 2001 - 2002:The Chartered Institute of Management
SN  - 0-7506-5307-8
AV  - HF 5718 P44 2001 
PY  - 2001///
CY  - Auckland
PB  - Butterworth-Heinemann
KW  - Economics|Consumer Participation|Social Marketing
N1  - This course-book on marketing behaviour has been designed to meet the syllabus requirements of the Chartered Institute of Management. Discussions are based on macro and micro environmental forces that affect customer behaviour in the market place. Among the topics discussed are: market segmentation; modelling customer behaviour, attitudes and dynamics; strategies and methods to produce customer focused behaviour; additional techniques for mobilising performance; and relationship marketing
ER  -