TY  - BOOK
AU  - Kelley, G.|Hyde, M.
TI  - Marketing in practice
SN  - 0-7506-5304-3
AV  - HF 5410 .K44 2001 
PY  - 2001///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Marketing|information services|Budgets|Internationality
N1  - Is an official coursebook for students who are undertaking the Marketing in Practice module of the CIM Certificate, with each unit covering a crucial part of the syllabus. Discusses various topics such as marketing in practice; assembling and presenting information; making contacts for marketing; practical networking skills and budgeting. Includes an international perspective, a revised Continuous Assessment unit, website references and the most current exam papers
ER  -