Kelley, G.|Hyde, M. <br/><br/>
Marketing in practice 

 - Oxford  Butterworth-Heinemann  2001 
 - ix, 242p. 
 - Butterworth-Heinemann Coursebook Series .
<br/><br/> Is an official coursebook for students who are undertaking the Marketing in Practice module of the CIM Certificate, with each unit covering a crucial part of the syllabus. Discusses various topics such as marketing in practice; assembling and presenting information; making contacts for marketing; practical networking skills and budgeting. Includes an international perspective, a revised Continuous Assessment unit, website references and the most current exam papers. 
<br/><br/><label>ISBN: </label>0-7506-5304-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing|information services|Budgets|Internationality
<br/><br/><label>LC Class. No.: </label>HF 5410 .K44 2001