TY - BOOK AU - Kaul, A. TI - Effective business communication SN - 81-203-1709-2 AV - HF 5718 .K38 2000 PY - 2000/// CY - New Delhi PB - Prentice-Hall KW - Communication|Writing|Verbal Behavior|Technology N1 - Discusses the fundamentals of writing, speaking and listening traits that enable students communicate effectively on an interpersonal level. The book focuses on oral and written communication defining the roles of sender and receiver, factors that lead to miscommunication, importance of feedback, and use of technology in communication. Writing techniques and the processes of writing different documents are also discussed at length ER -