TY  - BOOK
AU  - Proctor, T.
TI  - The essence of management creativity
SN  - 81-203-1207-4
AV  - HD 31 .P76 1997 
PY  - 1997///
CY  - New Delhi
PB  - Prentice Hall
KW  - Evaluation Studies|Problem Solving|Management|Creativity
N1  - The book deals with problem solving in management for both students and managers. Also covers coping with blocks to creative problem solving, creativity in management, identifying the problem, morphological analysis and related techniques, brainstorming and its variants, synectics and related approaches, miscellaneous idea-generating approaches and evaluating ideas
ER  -