TY  - BOOK
AU  - Faulkner, D.|Bowman, C.
TI  - The essence of competitive strategy
SN  - 81-203-1198-1
AV  - HD 31 .F38 1997 
PY  - 1997///
CY  - New Delhi
PB  - Prentice Hall
KW  - Behavior|Competitive Behavior|Motivation
N1  - A guide to understanding where a company is and where it needs to go, how to analyse, how customers view a company and the competition. Assists in understanding the strategic options available for innovation and lower costs. Explains how to evaluate the comparative risk of several courses of action, and determe which partners may be available to help achieve a goal when given a strategic direction
ER  -