TY  - BOOK
AU  - Sengupta, A.K.(ed).|Gupta, A.(ed).
TI  - Creating corporate advantage
SN  - 81-7446-190-6
AV  - HD 41.S46 1999 
PY  - 1999///
CY  - New Delhi
PB  - Excel Books
KW  - Professional Corporations|Marketing|Manpower
N1  - A collection of papers highlighting various issues in the areas of marketing, information technology, human resource, and finance. Topics covered include  creating competitive advantage through value oriented marketing in industrial products, creating and sustaining corporate advantage, through human resource and leadership, human resource and its strategic role in Indian organization and corporate success through strategic application of information among others
ER  -