Jefkins, F.|Yadin, D. (ed.) <br/><br/>
Public Relations 

 - 5th ed. 
 - Essex  Prentice Hall  1998 
 - 293p. 
 - Frameworks .
<br/><br/> The book discusses how to deal with the changes in public relations using illustrations and examples for clarity. It addresses public relations for all kinds of markets whether in developed or developing countries. It provides background information in the history of public relations, the various departments, press relations, marketing research, special uses of PR and new developments and trends in PR among other topics. 
<br/><br/><label>ISBN: </label>0-273-63432-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public Relations|Internationality
<br/><br/><label>LC Class. No.: </label>HD 59.2 J2