Cooper, R.D.|Schindler, P.S.

Business research methods - 6th ed. - New Delhi Tata McGraw-Hill 1999 - xvi, 703p.

Presents real-world research in management, marketing, finance, accounting, and other business areas. Business Research Methods continues to transform information processing and managerial problem solving. Covers research process, ethics in research, research proposal and research dessign.

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Commerce|Research

Q 180 .C2