TY  - BOOK
AU  - Terpstra, V.|Russow, L.C.
TI  - International dimensions of markerting
SN  - 0-324-01491-0
AV  - HF 5415 .2 .T2 
PY  - 1999///
CY  - London
PB  - South-Western College
KW  - Marketing|Costs and Cost Analysis
N1  - Describes the marketing mix from an international perspective. Argues that what distinguish international marketing are not the activities performed, but the way they are performed. The book discusses the determinants of international marketing, and how they differ from those factors influencing domestic marketing, and, the three dimensions of international marketing: international marketing, foreign marketing, and multinational marketing
ER  -