Terpstra, V.|Russow, L.C. <br/><br/>
International dimensions of markerting 

 - London  South-Western College  1999 
 - xi, 211p. 
<br/><br/> Describes the marketing mix from an international perspective. Argues that what distinguish international marketing are not the activities performed, but the way they are performed. The book discusses the determinants of international marketing, and how they differ from those factors influencing domestic marketing, and, the three dimensions of international marketing: international marketing, foreign marketing, and multinational marketing. 
<br/><br/><label>ISBN: </label>0-324-01491-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing|Costs and Cost Analysis
<br/><br/><label>LC Class. No.: </label>HF 5415 .2 .T2