TY  - BOOK
ED  - Institute of Financial Services
TI  - Strategic marketing management
SN  - 0-85297-413-2
AV  - HF 5415 .I22 1997 
PY  - 1997///
CY  - Kent
PB  - Institute of Financial Services
KW  - Marketing|Economics|Advertising|Commerce
N1  - Presents basic marketing principles and examines how they can be used in the promotion and servicing of financial services and products. There is special emphasis on changes in marketing of financial services and the advantages of service quality. According to this book, developing and improving a customer base requires taking a creative approach to marketing from every angle, be it international or domestic
ER  -