TY  - BOOK
AU  - Johnson, G.|Scholes, K.
TI  - Exploring corporate strategy: text and cases
SN  - 0-13-525635-6
AV  - HD 30.28 .J64 1997 
PY  - 1997///
CY  - London
PB  - Prentice Hall Europe 1997
KW  - Business planning|Strategic Planning
N1  - States that by exploring corporate strategy you can make the difference between success and failure in the fast-moving business environment. Advices managers and entrepreneurs to devote to corporate strategy planning
ER  -