Berger, Arthur Asa,  1933- <br/><br/>
Media analysis techniques / 
Arthur Asa Berger, San Francisco State University. 
 - Sixth edition. 
 - xix, 346 pages :  illustrations ;  24 cm 
<br/><br/>Includes bibliographical references (pages 327-333) and indexes. 
<br/><br/><label>ISBN: </label>9781506366210 
<br/><br/><label>LCCN: </label>2017029774 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Methodology.<br/>Mass media criticism.
<br/><br/><label>LC Class. No.: </label>P91  / .B43 2019 
<br/><br/><label>Dewey Class. No.: </label>302.23