TY  - BOOK
AU  - Thomas,Richard K.
TI  - Health services marketing: a practitioner's guide 
SN  - 9780387736044
AV  - RA410.56 T466 2008eb
U1  - 362.1068/8 22
PY  - 2008///
CY  - New York, NY
PB  - Springer
KW  - Medical care
KW  - Marketing
KW  - Medicine
KW  - Practice
N1  - Includes bibliographical references and index; Front Matter; Introduction to Healthcare Marketing; The Basics of Marketing; The Marketing Process; Marketing Research; Marketing Planning; Healthcare Products and Customers; Paying the Marketing Freight; Market Positioning and Strategy Development; Choosing Among Promotional Options; Social Marketing; The New Healthcare Marketing; Measuring the Effectiveness of Marketing; How to Be a Healthcare Marketing "Hero"; Back Matter; https://buku.app/details/113135; Access is restricted to subscribing institutions
N2  - "This book explains the range of marketing activities and techniques, from promotions to pricing, so any health professional can learn to navigate this bewildering but increasingly important aspect of healthcare. Richard Thomas' step-by-step guide to developing a marketing plan and carrying out a successful campaign offers a hands-on approach to proven methods for staying a step ahead of the healthcare marketing game."--Jacket
UR  - https://buku.app/details/113135
UR  - https://buku.app/details/113135
ER  -