Thomas, Richard K.,  1944- <br/><br/>
Health services marketing :  a practitioner's guide / 
Richard K. Thomas. 
 - New York, NY :  Springer,  ©2008. 
 - 1 online resource (xi, 160 pages) 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Front Matter; Introduction to Healthcare Marketing; The Basics of Marketing; The Marketing Process; Marketing Research; Marketing Planning; Healthcare Products and Customers; Paying the Marketing Freight; Market Positioning and Strategy Development; Choosing Among Promotional Options; Social Marketing; The New Healthcare Marketing; Measuring the Effectiveness of Marketing; How to Be a Healthcare Marketing "Hero"; Back Matter.  https://buku.app/details/113135 
<br/><br/> Access is restricted to subscribing institutions. 
<br/><br/> "This book explains the range of marketing activities and techniques, from promotions to pricing, so any health professional can learn to navigate this bewildering but increasingly important aspect of healthcare. Richard Thomas' step-by-step guide to developing a marketing plan and carrying out a successful campaign offers a hands-on approach to proven methods for staying a step ahead of the healthcare marketing game."--Jacket. 
<br/><br/><label>ISBN: </label>9780387736044 0387736042 9780387736068 0387736069 9786611108298 6611108297 
<br/><br/><label>Standard No.: </label>10.1007/978-0-387-73606-8  doi 
<br/><br/><label>Source: </label>978-0-387-73604-4  Springer  http://www.springerlink.com 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Medical care--Marketing.<br/>Medicine--Practice.
<br/><br/><label>LC Class. No.: </label>RA410.56  / T466 2008eb 
<br/><br/><label>Dewey Class. No.: </label>362.1068/8