TY  - BOOK
AU  - Kotler,Philip
AU  - Shalowitz,Joel
AU  - Stevens,Robert J.
TI  - Strategic marketing for health care organizations: building a customer-driven health system 
SN  - 9781118355831
AV  - RA410.56 
U1  - 362.1068/8 23
PY  - 2020///
CY  - San Francisco, CA
PB  - Jossey-Bass
KW  - Marketing of Health Services
KW  - methods
KW  - Consumer Behavior
KW  - United States
N1  - Includes bibliographical references and index; The Role of Marketing in Health Care Organizations -- Developing a Strategic Health Care Marketing Plan -- Researching the Health Care Environment -- Consumer Health Care Marketing -- Physician Marketing -- Hospital Marketing -- Marketing Health Technology -- Biopharma Marketing -- Social Marketing in Health Care; https://www.perlego.com/book/2068067
N2  - "Graduate programs in health care administration require content in market analysis, research, and assessment in order to be accredited. There are 72 programs accredited by the primary accrediting organization for health care management, Commission on Accreditation Healthcare Management Education. In addition, there are approximately 40 health care MBA programs accredited by Association to Advance Collegiate Schools of Business and Accreditation Council for Business Schools and Programs, a half-dozen graduate health care programs offered by professional colleges. According to the Bureau of Labor Statistics, "Employment of medical and health services managers is expected to grow 16 percent from 2008 to 2018, faster than the average for all occupations.""--
UR  - https://www.perlego.com/book/2068067
ER  -