TY  - BOOK
AU  - Shalet,Julia
TI  - The really good idea test: get evidence. Make decisions. Move forward 
SN  - 1292327111
AV  - HD30.28 .S53 2020
PY  - 2020///
CY  - Harlow, England
PB  - Pearson
KW  - Strategic planning
KW  - Decision making
KW  - New products
N1  - Includes index
N2  - Got an idea? Want an easy way to test, refine and validate your idea? Wondering whether it's worth investing your time, energy and money? Trying to work out your next step? Whoever you are and whatever your idea is, this book gives you 7 practical steps to find out if it is worth pursuing. Spring into action as you read, using proven techniques, hands-on templates and lots of real examples. By the end of the test you will be able to move forward with confidence, making decisions based on evidence of what people want and need, rather than incorrect assumptions
ER  -