Masterson, Rosalind, <br/><br/>
Marketing :  an introduction / 
Rosalind Masterson, Nichola PHillips, David Pickton. 
 - 4th edition. 
 - xi, 542 pages :  illustrations,  26 cm 
<br/><br/> "#MKTG4E."  Revised edition of the authors' Marketing, 2014. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781473975842 9781473975859 9781526426321 
<br/><br/><label>LCCN: </label>2017930845 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .M2955 2017