Respondent centred surveys : stop, listen and then design /
Respondent centered surveys
Laura Wilson, Emma Dickinson.
- xxi, 224 pages : illustrations ; 25 cm
Includes bibliographical references (pages [211]-217) and index.
Introduction -- 1. The foundations of respondent centred design -- 2. Respondent centred design in practice -- 3. Agile project management applied to surveys -- 4. Research operations part one: research design and management -- 5. Research operations part two: conducting and analysing the research -- 6. Creating a respondent centred survey engagement strategy -- 7. Creating respondent centred household composition and socio-demographic survey questions -- 8. Creating respondent centred labour market survey questions -- Conclusion.
Too often, surveys are designed for the analyst, rather than the respondent. This book challenges the status quo by putting respondents' needs at the heart of survey development. It encourages you to stop, listen, and then design to improve response rates and collect high quality data--back cover.
1529701279 9781529701272 1529701260 9781529701265
2021936752
GBC1G6176 bnb
020349809 Uk
Social surveys. Social surveys--Methodology. Enquêtes sociales. Enquêtes sociales--Méthodologie. Social surveys. Social surveys--Methodology.