TY  - BOOK
AU  - Park,Jong Gyu
AU  - Rothwell,William J.
AU  - Yi,Chae-yong
TI  - Marketing organization development consulting: a how-to guide for OD consultants 
SN  - 9781315311722 (e-book: PDF)
AV  - HD69.C6 R68 2017
U1  - 001 
PY  - 2017///]
CY  - Boca Raton, FL
PB  - CRC Press
KW  - Consulting firms
KW  - Marketing
KW  - Organizational change
N1  - "A Productivity Press book"--cover; 1. Unique challenges in marketing change management, performance consulting, and organization development / William J. Rothwell -- 2. Marketing landscape, tools, and definitions / Michelle Welliver -- 3. Evaluating personal strengths and weaknesses : a competency-based approach / Jong Gyu Park -- 4. Evaluating unmet needs and opportunities / Marie Carasco-Saul -- 5. Proposal process / Aileen G. Zaballero -- 6. Pricing OD consulting services / William J. Rothwell -- 7. Channels for OD marketing / Zakiya Alsadah -- 8. Communication planning and branding / Azadeh Omrani-Kermani -- 9. Personal sales / Jamie Campbell -- 10. Executive-level communications / Jae Young Lee -- 11. How measurement and appraisal can be the means to the end of marketing OD / Patricia Macko -- 12. The future of marketing OD consulting / William J. Rothwell
UR  - https://www.taylorfrancis.com/books/9781315311722
ER  -