Marketing organization development consulting :  a how-to guide for OD consultants / 
[edited by] William J. Rothwell, Jong Gyu Park, Jae Young Lee. 
 - 1 online resource 
<br/><br/> "A Productivity Press book"--cover. 
<br/><br/>1. Unique challenges in marketing change management, performance consulting, and organization development / William J. Rothwell -- 2. Marketing landscape, tools, and definitions / Michelle Welliver -- 3. Evaluating personal strengths and weaknesses : a competency-based approach / Jong Gyu Park -- 4. Evaluating unmet needs and opportunities / Marie Carasco-Saul -- 5. Proposal process / Aileen G. Zaballero -- 6. Pricing OD consulting services / William J. Rothwell -- 7. Channels for OD marketing / Zakiya Alsadah -- 8. Communication planning and branding / Azadeh Omrani-Kermani -- 9. Personal sales / Jamie Campbell -- 10. Executive-level communications / Jae Young Lee -- 11. How measurement and appraisal can be the means to the end of marketing OD / Patricia Macko -- 12. The future of marketing OD consulting / William J. Rothwell. 
<br/><br/><label>ISBN: </label>9781315311722 (e-book: PDF) 9781315311708 
<br/><br/><label>Standard No.: </label>10.1201/b21853   doi 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consulting firms--Marketing.<br/>Organizational change.
<br/><br/><label>LC Class. No.: </label>HD69.C6  / R68 2017 
<br/><br/><label>Dewey Class. No.: </label>001  / M345