TY  - BOOK
AU  - Salawu,'Biodun
TI  - African language media: development, economics and management 
T2  - Routledge African studies
SN  - 9781003004738
AV  - PN5450 .A3793 2021
U1  - 079.6 23
PY  - 2021///
CY  - Abingdon, Oxon, New York, NY
PB  - Routledge
KW  - Press
KW  - Africa
KW  - African language imprints
KW  - SOCIAL SCIENCE / Media Studies
KW  - bisacsh
KW  - FOREIGN LANGUAGE STUDY / African Languages
N1  - Section A: Political Economy of African Language Media --; The Political Economy of Indigenous Language Media in Nigeria and the Challenge of Survival in Digital Age; Toyosi Olugbenga Owolabi --; Language politics, political economy and sustainability of African language press in Zimbabwe; Phillip Mpofu --; Section B: Mixed Bag -- Failure and Successes of African Language Newspapers --; In the dead end : the decline of the indigenous language press in post-colonial Zimbabwe; Allen Munoriyarwa --; Making sense of South African Mmega Dikgang's Shift from Setswana to English; Tshepang Bright Molale and Phillip Mpofu --; The extinction of siSwati-language newspapers in the Kingdom of Eswatini; Maxwell V. Mthembu and Carolyne M. Lunga --; Indigenous language media in Zimbabwe -- Kwayedza and Umthunywa -- and the struggle for survival: Views from mainstream media journalists; Albert Chibuwe --; Indigenous language media and the survival game: the Alaroye newspaper example; Obasanjo Joseph Oyedele and Jendele Hungbo --; Section C: Management and Sustainability of African Language Media --; Reimagining the future of indigenous language Press in the digital era; Oyesomi, kehinde Onyenankeya, Kevin and Onyenankeya, Oluwayemisi --; A survey of management, organisation, structure, content and column of the contemporary Yoruba newspaper; Tola Osunuga --; Sustaining African language newspaper business: the Yorùbá language example from Nigeria; Clement Adéníyì Àkàngbé --; Section D: Towards quality -- African Language Journalism Development --; The significance of African storytelling in journalism; M.A. Wendpanga Eric Segueda and David Anderson Hooker --; African Language Journalism in Ghana and the Quest for Quality Journalism: An Investigation of Peace; FM Akpojivi Ufuoma and Fosu Modestus --; Editorial Policies and the isiXhosa language newspapers at Caxton Media and Independent News Media; Mbuyekezo Njeje and Albert Chibuwe --; Section E: Focus on the Broadcast Media --; News Syndication in Local Language Broadcasting in South Africa: Hegemonic Infiltration or Hybridity?; Tendai Chari --; Section F: Borrowing a Leaf --; African Language Newspaper Sustainability: Lessons to Learn from Asia; Abiodun Salawu
N2  - "This edited volume considers why the African language press is unstable and what can be done to develop quality African language journalism into a sustainable business. Providing an overview of the African language journalism landscape, this book examines the challenges of operating sustainable African language media businesses. The chapters examine the political economy of African language media, the management of African Language media and consider case studies of the sucesses and failures of African language newspapers, and the challenges of developing quality journalism. Covering print and digital newspapers and broadcast journalism, this book will be of interest to scholars of media and journalism in Africa"--
UR  - https://www.taylorfrancis.com/books/9781003004738
UR  - http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
ER  -