African language media : development, economics and management /
edited by Abiodun Salawu.
- 1 online resource (xiv, 293 pages) : illustrations.
- Routledge African studies .
The Political Economy of Indigenous Language Media in Nigeria and the Challenge of Survival in Digital Age / Language politics, political economy and sustainability of African language press in Zimbabwe / In the dead end : the decline of the indigenous language press in post-colonial Zimbabwe / Making sense of South African Mmega Dikgang's Shift from Setswana to English / The extinction of siSwati-language newspapers in the Kingdom of Eswatini / Indigenous language media in Zimbabwe -- Kwayedza and Umthunywa -- and the struggle for survival: Views from mainstream media journalists / Indigenous language media and the survival game: the Alaroye newspaper example / Reimagining the future of indigenous language Press in the digital era / A survey of management, organisation, structure, content and column of the contemporary Yoruba newspaper / Sustaining African language newspaper business: the Yorùbá language example from Nigeria / The significance of African storytelling in journalism / African Language Journalism in Ghana and the Quest for Quality Journalism: An Investigation of Peace / Editorial Policies and the isiXhosa language newspapers at Caxton Media and Independent News Media / News Syndication in Local Language Broadcasting in South Africa: Hegemonic Infiltration or Hybridity? / African Language Newspaper Sustainability: Lessons to Learn from Asia / Toyosi Olugbenga Owolabi -- Phillip Mpofu -- Allen Munoriyarwa -- Tshepang Bright Molale and Phillip Mpofu -- Maxwell V. Mthembu and Carolyne M. Lunga -- Albert Chibuwe -- Obasanjo Joseph Oyedele and Jendele Hungbo -- Oyesomi, kehinde Onyenankeya, Kevin and Onyenankeya, Oluwayemisi -- Tola Osunuga -- Clement Adéníyì Àkàngbé -- M.A. Wendpanga Eric Segueda and David Anderson Hooker -- FM Akpojivi Ufuoma and Fosu Modestus -- Mbuyekezo Njeje and Albert Chibuwe -- Tendai Chari -- Abiodun Salawu. Section A: Political Economy of African Language Media -- Section B: Mixed Bag -- Failure and Successes of African Language Newspapers -- Section C: Management and Sustainability of African Language Media -- Section D: Towards quality -- African Language Journalism Development -- Section E: Focus on the Broadcast Media -- Section F: Borrowing a Leaf --
"This edited volume considers why the African language press is unstable and what can be done to develop quality African language journalism into a sustainable business. Providing an overview of the African language journalism landscape, this book examines the challenges of operating sustainable African language media businesses. The chapters examine the political economy of African language media, the management of African Language media and consider case studies of the sucesses and failures of African language newspapers, and the challenges of developing quality journalism. Covering print and digital newspapers and broadcast journalism, this book will be of interest to scholars of media and journalism in Africa"--