TY  - BOOK
AU  - Pitts,Brenda G.
AU  - Zhang,James
TI  - Contemporary sport marketing: global perspectives 
T2  - World association for sport management series
SN  - 9781315265490
AV  - GV716 .C668 2017
U1  - 796.0688 
PY  - 2017///
CY  - London, New York, N.Y.
PB  - Routledge
KW  - Sports
KW  - Marketing
KW  - Cross-cultural studies
KW  - Sports and globalization
N1  - pt. I. Macro perspective -- pt. II. Micro perspective -- pt. III. Promotional process
UR  - https://www.taylorfrancis.com/books/9781315265490
ER  -