TY  - BOOK
AU  - Czinkota, M.R.|Ronkainen, L.A.|Moffet, M.H.
TI  - International business
SN  - 981-243-128-4
AV  - REF HD 2755.5 .C95 2005 
PY  - 2005///
CY  - Australia
PB  - Mike Roche
KW  - Commerce|Marketing|Accounting|Politics
N1  - Explores international business issues and practice. Includes current examples, cases and insights showing how global businesses apply these concepts. Examines the role and impact of culture and also includes numerous current world maps, aids develop and refine a global perspective
ER  -