Entrepreneurship
- 5th ed.
- New Delhi McGraw Hill Publisher 2006
- xix, 663p.
Aims to give a guideline on how to formulate, plan and implement a new venture. Exposes detailed descriptions of embarking on a new venture in a logical manner. Actual case studies and entrepreneur profiles illustrate successful and not-so-successful ventures. Covers creating and starting venture, financing the new venture, managing, growing, and ending the new venture.