TY  - BOOK
AU  - Steers, R.M.|Nardon, L.
TI  - Managing in the global economy
SN  - 81-203-2947-3
AV  - HD 28 .S74 2006 
PY  - 2006///
CY  - New Delhi
PB  - Prentice Hall of India
KW  - Economy
N1  - Examines the challenges and prospects facing contemporary managers in the new global economy and discusses the role of cultural differences in managerial effectiveness. Integrates current conceptual materials on global management with country analysis and real world business examples
ER  -