TY  - BOOK
AU  - Edmunds, H.
TI  - Handbook of market research: the focus group research handbook
SN  - 0-8442-0288-6
AV  - HF 5415 .E36 1999 
PY  - 1999///
CY  - Chicago
PB  - NTC Business Books
KW  - Marketing|Research|Evaluation Studies|Ethics|Sampling Studies
N1  - Explains uses of methodology, the steps involved in the focus group research process, questions to ask the research vendor and what to expect what expect the vendor to deliver. Helps in developing objectives for a focus group study and provide basic understanding of how interpret and use results
ER  -