David, F.R.

Strategic management: concepts and cases - 10th ed. - New Delhi Prentice-Hall 2006 - xxxii, 432p.

Focuses on skill-building in all major areas of strategy formation, implementation, and evaluation, and weaves three contemporary themes throughout i.e. globalization, the natural environment, and e-commerce. Includes experiential Exercises, and cases. Provides an overview of strategic management, as well as strategy formulation and implementation, strategy evaluation, strategic management case analysis, experiential exercises including service company cases and manufacturing company cases.

81-203-2764-0


Social Planning|Economics|Marketing

Ref HD 28 .D38 2006