TY  - BOOK
AU  - Kumar,Navin
TI  - Media psychology: exploration and application 
SN  - 9781000335811
AV  - HM1206 .K86 2020
U1  - 302.23 23
PY  - 2020///
CY  - New Delhi
PB  - Routledge India
KW  - Mass media
KW  - Psychological aspects
KW  - Influence
KW  - Research
KW  - PSYCHOLOGY / General
KW  - bisacsh
KW  - SOCIAL SCIENCE / Media Studies
KW  - LANGUAGE ARTS & DISCIPLINES / Communication
N2  - This book examines media psychology as a field of study and provides a fundamental understanding of its emergence and application. It covers various key themes such as consumer behavior, mass media and advertising, media and culture, media messages and their effects on individual and group behavior in the Indian context. It highlights the role of media psychology with reference to citizenship and pedagogy and studies the emerging concept of digital altruism. The author also discusses various research methods used in this field that help to objectively evaluate the impact of mass media messages on people and people's effect on thefunctioning of mass media. This comprehensive book will be useful to students and researchers of psychology, media psychology, mass-communication, consumer behavior, digital marketing, corporate communication, and media studies
UR  - https://www.taylorfrancis.com/books/9781003132059
UR  - http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
ER  -