TY  - BOOK
AU  - Cook,Thomas A.
TI  - Mastering global business development and sales management
T2  - The global warrior series
SN  - 0429272375
AV  - HF5438.4 .C668 2021
U1  - 658.8/1 23
PY  - 2021///
CY  - Boca Raton, FL
PB  - CRC Press
KW  - Sales management
KW  - Marketing
KW  - Strategic planning
KW  - BUSINESS & ECONOMICS / Management Science
KW  - bisacsh
KW  - BUSINESS & ECONOMICS / Quality Control
KW  - BUSINESS & ECONOMICS / Purchasing & Buying
N2  - "This book focuses on the importance of companies and executives recognizing that their organization is sales driven, and that there is a definite pronounced connection between sales and all other aspects of how a company operates. It details the sales manager's role in developing sales personnel, delivering new business to the organization, and otherwise becoming a driving force for the overall prosperity of the company. The book differentiates itself by providing the essence of international sales management"--
UR  - https://www.taylorfrancis.com/books/9780429272370
UR  - http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
ER  -