Mastering global business development and sales management /
Thomas A. Cook.
- First edition.
- 1 online resource (xv, 339 pages) : illustrations
- The global warrior series .
"This book focuses on the importance of companies and executives recognizing that their organization is sales driven, and that there is a definite pronounced connection between sales and all other aspects of how a company operates. It details the sales manager's role in developing sales personnel, delivering new business to the organization, and otherwise becoming a driving force for the overall prosperity of the company. The book differentiates itself by providing the essence of international sales management"--