Cook, Thomas A., 1953-

Mastering global business development and sales management / Thomas A. Cook. - First edition. - 1 online resource (xv, 339 pages) : illustrations - The global warrior series .

"This book focuses on the importance of companies and executives recognizing that their organization is sales driven, and that there is a definite pronounced connection between sales and all other aspects of how a company operates. It details the sales manager's role in developing sales personnel, delivering new business to the organization, and otherwise becoming a driving force for the overall prosperity of the company. The book differentiates itself by providing the essence of international sales management"--

0429272375 9781482226249 1482226243 9781000174274 1000174271 9781000174281 100017428X 9780429272370


Sales management.
Marketing.
Strategic planning.
BUSINESS & ECONOMICS / Management Science
BUSINESS & ECONOMICS / Quality Control
BUSINESS & ECONOMICS / Purchasing & Buying

HF5438.4 / .C668 2021

658.8/1