TY  - BOOK
AU  - Wheelwright, S.C.|Clark, K.B.
TI  - Revolutionizing product development: quantum leaps in speed, efficiency, and quality
SN  - 0-02-905515-6
AV  - REF HF 5415.15 .W44 1992 
PY  - 1992///
CY  - New York
PB  - The Free press
KW  - Commerce|Marketing|Organizations
N1  - Presents practical strategies and principles that can be applied by organisations who desire to succeed in the market by providing information that will enable these organisations to gain the relevant knowledge in developing quality products, and marketing them at a faster rate than their competitors. Discusses how firms can improve the performance of their development process through a framework for development strategy
ER  -