TY  - BOOK
AU  - Wheelwright, S.C.|Clark, K.B.
TI  - Leading product development: the senior manager's guide to creating and shaping the enterprise
SN  - 0-02-934465-4
AV  - Ref T 56.8 .W44 1995 
PY  - 1995///
CY  - New York
PB  - The Free press
KW  - Organization and Administration|Planning Techniques|Leadership
N1  - Describes the role of senior management through the work of the general manager in product development with information on approaches that can be used to ensure success at the marketplace. Presents effective strategies to be employed at the pre-project planning stage for a new product that take into account the goals of an organisation, to the completion stage using specific examples
ER  -