TY  - BOOK
AU  - Robinson, N.
TI  - Marketing tool kit: an encyclopaedia of fresh, tested marketing ideas
SN  - 81-7992-377-0
AV  - REF HG 177 .R63 2005 
PY  - 2005///
CY  - Mumbai
PB  - Jaico Publishing House
KW  - Commerce|Marketing|Advertising
N1  - Presents several marketing concepts that can be utilised to improve the progress of business operations worldwide. Provides practical information about how an organisation can be effective in terms of the services and products produced, and the profits it makes with details on marketing techniques that can be used to achieve this. Examines advertising and sales promotion strategies that can be used to improve sales response
ER  -