TY  - BOOK
AU  - Kotler, P.|Keller, K.L.
TI  - Marketing management
SN  - 81-203-2799-3
AV  - HF 5415 .K68 2006 
PY  - 2006///
CY  - New Jersey
PB  - Pearson Education, Inc.
KW  - Commerce|Marketing|Communication|Mass Media
N1  - Provides information on marketing approaches and management in terms of the developments that have taken place globally that can be of use to the marketing manager. Discusses the process of marketing research for effective marketing and the role of marketing communications with details on organising the media for successful results. The future of marketing is examined, including the use of e-commerce marketing practices
ER  -