Strategic management in action
- 3rd ed.
- New Jersey Pearson Education International 2005
- xv, 350p.
Presents the basic principles and practices in strategic management with information on strategies that are being employed by different businesses around the world. Depicts the ethical challenges associated with decision making in this area. Examines the different strategy levels with specific details on forming strategies, putting them into practice and assessing them in relation to the levels given.