TY  - BOOK
AU  - Strydom, J. (ed.)|Jooste, C. (ed.)|Cant, M. (ed.)
TI  - Marketing management
SN  - 0-7021-5159-9
AV  - HF 5415 .S77 2004 
PY  - 2003///
CY  - Lansdowne
PB  - Juta & Co, Ltd.
KW  - Marketing|Communication|Internet
N1  - Discusses the basics of marketing and challenges faced in marketing due to the changing world economy. Describes the development of new products and use of marketing in dealing with competitors at different levels of product development. Examines different marketing communication tools such as the internet in marketing both products and services, which according to the book is a perfect tool for building customer relations
ER  -