TY  - BOOK
ED  - National Restaurant Association Educational Foundation
TI  - Hospitality marketing management
SN  - 0-471-41309-7
AV  - TX 9113.3 .M3 .R443 2001 
PY  - 2001///
CY  - New York
PB  - John Wiley and Sons, Inc.
KW  - Marketing|Advertising
N1  - This is a student workbook that examines the features of hospitality marketing management. There are lessons on different areas such as advertising and the process of developing and marketing both products and services with objectives to show the students what they will learn from the course. Every lesson has student objectives, a reading assignment and chapter exercises.Includes a practice test and answers to the practice test.|For more information, visit www.edfound.org
ER  -