TY  - BOOK
AU  - Kotler, P.|Wong, V.|Saunders, J.|Armstrong, G.
TI  - Principles of marketing
SN  - 0-273-68456-6
AV  - HF 54.15 .K63 2005 
PY  - 2005///
CY  - Harlow
PB  - Pearson Education Limited
KW  - Marketing|Internet|Communication|Advertising|Public Relations
N1  - Presents basic ideas and practices of marketing. Discusses competing in the market place and strategies used by modern markets to achieve their goals, which include use of the Internet. Gives details on marketing in the global marketplace. Explains the building of strong customer relationships. Looks at specific activities that are concerned with developing effective marketing communication strategies through use of advertising and public relations.For more information visit www.personed.co.uk/kotler
ER  -