Kotler, P.|Wong, V.|Saunders, J.|Armstrong, G. <br/><br/>
Principles of marketing 

 - 4th ed. 
 - Harlow  Pearson Education Limited  2005 
 - xxxiv, 954p. 
<br/><br/> Presents basic ideas and practices of marketing. Discusses competing in the market place and strategies used by modern markets to achieve their goals, which include use of the Internet. Gives details on marketing in the global marketplace. Explains the building of strong customer relationships. Looks at specific activities that are concerned with developing effective marketing communication strategies through use of advertising and public relations.For more information visit www.personed.co.uk/kotler 
<br/><br/><label>ISBN: </label>0-273-68456-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing|Internet|Communication|Advertising|Public Relations
<br/><br/><label>LC Class. No.: </label>HF 54.15 .K63 2005